CrossFit Sandyford is a gym based in Ireland just outside of Dublin. They cater for members of the public ranging from beginners to athletes to help achieve their fitness goals – whatever they may be.
They needed to generate more leads and enquiries to their facility in order to grow. They had a sales system in place but they didn’t have the footfall they wanted. CrossFit Sandyford is a premium CrossFit facility with their membership costs 3-4 times the cost compared to a regular gym.
Their was two parts to their solution;
- Requiring an increased number of leads and enquiries
- Ensuring these leads and enquiries were qualified and able to afford their services
Building out targeted Facebook & Instagram campaigns which advertised their services whilst maintaining a low cost per lead. This solution involved the buildout of landing pages, creatives and email autoresponders all to be working in sync with eachother for a seamless customer experience.
Whilst Facebook can be a volatile machine I tested a couple of different approaches including;
- dynamic creative
- same gender CBO campaigns
- broad targeting
- interest targeting
But the best strategy which worked was dividing males and females into separate campaigns whilst advertising towards their biggest pain points.
- Generated 1000 leads
- 30% lead to sale rate average
- Cost per lead under €10 lifetime
Now CrossFit Sandyford have got a more predictable stream of leads alongside sales process resulting in a healthier cash flow and profitable business.